While there’s no right or wrong way to setup the content on your website, there are a few simple and effective ways to increase the number of people who engage with your hard work. And as your traffic increases, so will your revenue.
Personally, this has been a pain point in my digital marketing efforts for the last couple years, but I recently sat down to spend some time and set things straight. What I found was that SEO is actually quite simple.
What I’m about to share with you will save you hours of research and headaches. I’ve scoured dozens of blog posts on SEO, read Google’s SEO manuals, and experienced SEO’s do’s and don't's first-hand on my blogs and online businesses. Let's work together in these next few paragraphs to break down a few crazy SEO myths, and build up a comprehensive overview of SEO basics.
It’s not about Google
First and foremost, don’t waste any more time thinking about how to setup your site for Google’s bots and crawlers. Start thinking about the real humans who visit your site. Who are they? What problems do they have? How can you help them solve those problems through relevant content?
Google makes this clear in their Search Engine Optimization Starter Guide:
“Even though this guide's title contains the words "search engine", we'd like to say that you should base your optimization decisions first and foremost on what's best for the visitors of your site. They're the main consumers of your content and are using search engines to find your work. Focusing too hard on specific tweaks to gain ranking in the organic results of search engines may not deliver the desired results. Search engine optimization is about putting your site's best foot forward when it comes to visibility in search engines, but your ultimate consumers are your users, not search engines.”
When providing a Google friendly site that your customers will love, it’s recommended that you give your visitors the content they’re looking for.
Is it that really simple? Yep. Google continues this conversation in their steps to a Google-friendly site by focusing their bets on quality content.
“Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site.”
Think you can handle that? I know you can.
Quality content equals great SEO
The days no longer exist where you can load up your site with keywords and see an increase in traffic overnight. In fact, Google considers those links and pages deceptive and may ignore your site (source). The majority of high SEO rankings today are determined by traffic. And one of the best ways to get traffic is through quality, relevant content.
2 quick and easy ways to improve your SEO today
Just as you should be consistently creating and optimizing content on your site, you should also be monitoring your SEO.
Think of it like your car or truck. No reasonable human being drives their car straight until they run out of gas, expecting it to stay full. You have to visit the gas station to fill it up. Same with the engine oil. If you wait too long before replacing the oil, you'll burn up the car's engine. Vehicles need routine maintenance if you want them to perform at their best.
It's the same with your website's SEO. There are a few technical details to monitor if you want your site performing it's best in search engines, so when you integrate SEO with quality content, your website can produce highly effective results.
Here’s Google’s spin from their Search Engine Optimization Starter Guide:
“Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results.”
The big lesson to learn is that you can’t rely solely on the technical aspects of SEO, but when integrated with quality content that your customers love, you’ll be off to the races!
Below, I’ll show you the basic framework of SEO—how to add your site in Google’s Search Console, add a sitemap, and submit content, so that Google knows where to send people searching for content like yours.
Here’s how to setup an essential SEO (Search Engine Optimization) framework of your blog or website.
1. Submit your content to Google
By submitting your URL to Google, you’re asking them to add it to their master index. Google adds new sites to their index, and updates existing ones, every time they crawl the web. If you’ve never done this before that’s okay, start by submitting your site here.
2. Add your site to Google’s Search Console in Webmaster Tools
Google Webmaster Tools monitors your site's performance in Google searches. To learn more more about this tool and it’s capabilities, visit this link.
If you already have a Google account, you automatically have a Google Webmaster Tools account. To add your site to ‘Google’s search console, just visit this link and verify your website. After you click the red “add property” button, you’ll be able to enter your URL.
3. Submit your sitemap on Google Search Console
Adding your sitemap is very beneficial because it allows Google to better navigate, index, and crawl your site.
From the Search Console homepage, click on your site and it should open the dashboard. From there, look on the left-hand sidebar for Crawl > Sitemaps. Once you click on Sitemaps, click the red button in the top right corner that says, “Add/Test Sitemap.” If you’re using Squarespace, they’ve automatically provided one for you, so all you have to do is type in “sitemap.xml” and click “submit sitemap” (see example below).
Action point: How does this change the way you think about SEO? How can you use this simple traffic driver to provide meaningful and engaging content to your audience?
Are you looking to grow your business but you’re not sure where to begin? Are you losing revenue and not sure how to get back on track? If you're like most of our clients, customers are turning down your business everyday because your marketing is confusing and they don’t understand your story.
Many businesses try to compensate for bad marketing by sending additional marketing emails, publishing über sales-y blog posts, and flooding their Twitter feeds with right hooks. They’re looking for an increase in sales and shares, but sadly this creates pitch perversion, list fatigue, and unengaged brand evangelists.
What would happen if you gave the right words to your customers so they could understand your product and spread the word about your business? I guarantee you'd see a dramatic increase.
Don’t waste any more time or money with ineffective marketing. Let my team guide you with a clear action-plan to make your business more successful. You’ll never lose business because of confusing marketing again.