Hello, I’m Simon Villeneuve.
When it comes to marketing their business, many people are too close to their product or service to know how to talk about it in a simple way their customers understand. I’m here to help you cut through the clutter and communicate the right message so that your customers buy, every time.
It was only after many years of hard work and poor results that I hunkered down to figure out what actually sells a product or service. And what I found might surprise you. It’s not a super-duper fancy website or catchy copy. It’s not more digital ad spend or a bigger following on social media. While all those things can help, I found if you’re not not clear who you’re communicating to and what they value the most out of your product or service, your fancy new website was just a waste of money.
Here’s the bottom line. I’m tired of seeing well-meaning business owners with stellar products and services waste too much money on marketing to the wrong audience. Instead of throwing money at freelance designers and copywriters to make your product or service look and sound better than it is, it’s time to go back to the basics. I’ll help you clarify your target audience and what actually drives them to make a purchase. You’ll gain a deeper understanding of how your business solves their deepest pains and provides a unique value your customer can’t find anywhere else. Once you get these things right, your company will begin to grow. And your website will begin to make sense. And you’ll know what to say and how to say it in a way that makes your customers buy.
I’m always looking for opportunities to help business owners clarify their brand and their message so that customers buy. If that’s you, and you’re looking to avoid the marketing money pit once and for all, reach out and say hello.
What I Do (and Who I Do it with)
- Information Architecture
- Editorial Development
- Buyer Personas
- Value Propositions
- Brand Voice & Tone
- One-on-one, Individual
- Agency Partnership
- Corporate Retainer
What business leaders have to say about my work
“There are only a handful of faces I know I can trust, and Simon is one of those faces.”
—Andy Maier, Belief Agency
“Simon has contagious work ethic and intelligent problem solving skills. His leadership invites results.”
—Taylor Durrett, West/Durett
“Simon sees through the confusion in a project and brings life-giving clarity that leaves the rest of us thinking ‘Why didn’t I think of that?'”
—Jodi Carlson, Masterworks