Why your story matters
Today's businesses need to tell better stories.
Here's why. If you use display advertising, direct mail, television, radio, and or any other traditional marketing channels to grow your business, your marketing ROI is dramatically decreasing.
- The average click-through rate for display ads is 0.1% (DoubleClick)
- Only 8% of internet users account for 85% of clicks on display ads (and some aren’t even humans) (comScore)
- YOY growth of people using ad blocking software is reaching 41% (PageFair and Adobe Ad Blocking Report)
- About 50% of clicks on mobile ads are accidental (GoldSpot)
The truth is that you’re more likely to get struck by lightning than click a web ad.
People are tired of being interrupted, presented with irrelevant product offers, and forced into a purchasing decision before they’re ready.
Today, 70% of people say they’d rather learn about products and services through content than traditional advertising. The way businesses do that is through their story. It's time you meet your customers where they’re at and tell a story that they want to engage with.
In turn, they’ll love you for it.
I believe that your business would see a dramatic increase with a better story.