Tag: Going Pro

I’ve spent my entire career creating content.

Blog posts. Podcasts. Newsletters. Webinars. You name it.

I’ve taken brands from zero to millions of site visitors. Built massive followings. Had viral blog posts and million-view YouTube videos. Every format, every platform.

And yet…

I’ve always struggled to create content for myself.

Maybe you find yourself in a similar situation.

I could create for others. For brands. For campaigns. For growth. But when it came to creating content around me — my thoughts, my voice, my journey — I froze.

It always felt flat. One-dimensional. Not real.

I tried. God knows I tried. Podcasts, blogs, videos, social posts. Since the day we launched Structure, I’ve been trying to give it depth. But something always held me back.

Part of the problem? I’m a writer. A picky one. No one could ever write it quite right. No one captured my voice, tone, depth, or intent.

No matter how many editorial guides I created… it never quite hit.

Early on, I didn’t really know what I was great at. Structure was doing whatever companies needed. But in the last few years, I’ve gotten painfully clear on my own strengths, weaknesses, superpowers, and blind spots.

And that’s helped me clarify the kind of content we actually should be creating—for clients, and for ourselves.

One of my biggest unlocks came from something I call the Content Cascade. It’s a model I built (inspired by Gary Vee, Joe Rogan, and other high-output creators) where:

• One long-form piece becomes the source.
• That gets broken into blogs, emails, social clips, and more.
• Others help distribute. The fire gets multiplied.

This unlocked scale for our clients at Structure.

But it still didn’t solve me.

Because at the core, I held a belief: “If I want it done right, I have to do it myself.”

Turns out that belief was strangling me. It kept me stuck in what I wasn’t best at, obsessing over every detail instead of simply showing up.

Worse: I started to believe **”I suck at content.” ** Which is insane—because I’ve built content machines that reach millions.

But that belief formed a loop:

• I’d avoid.
• Then overcontrol.
• Then stall.

And all the while, I knew deep down: this wasn’t about content.

This was about me.

The Realization

Last week, Jackson (our sales and marketing leader) said something that hit:

“The content we’re putting out still doesn’t have the depth. It’s not quite you.”

That cut deep. Because it was true.

He’s helping us move forward. He’s keeping things alive. And he’s good.

But I realized something important:

When you create around a brand, you can stay surface-level. But when you create around a person, it demands depth.

People are messy. Dynamic. Multidimensional. And that’s what makes them powerful.

That’s also what makes them hard to write for.

And I realized—maybe for the first time:

It’s not that I struggle with content. I struggle with myself.

With how much truth I want to share. With how vulnerable I’m willing to be. With how much of my actual journey I’m willing to live in the open.

Enter the Character Diamond

Dan Martell dropped something that codified the missing piece for me. He calls it the Character Diamond:

1. Superpower — What you’re exceptional at.
2. Kryptonite — The shadow side of that gift.
3. Behind the Scenes — The messy, unfiltered process.
4. Mission — The deeper why.

Here’s mine:

• Superpower: Visionary growth. Seeing the future. Creating clarity where there was confusion.
• Kryptonite: Command without connection. Pushing too hard. Driving over people instead of with them.
• Behind the Scenes: I’m on a mission to scale Structure to $10M in 3 years. And the process is messy.
• Mission: Business is personal. Relationships determine results. I’m building legacy through people, not just profits.

And when you look at that all together, you start to see the arc. The story.

And most importantly—the movement.

The Model: My 4 S’s of Stacking Success

This framework landed for me in a way I didn’t expect. It’s how I operate:

1. Start — I spark the fire. Quick action, vision, energy.
2. Shape — I hand it off, give structure, and set direction.
3. Superpower — I re-enter to inject clarity, energy, and alignment.
4. Scale — I build systems and people to grow it beyond me.

This isn’t regression. This is rhythm. This is how I build.

And that’s where I am with content right now: I’m in the Superpower phase. Not fixing. Elevating.

So What Now?

I’m done chasing perfect content.

I’m becoming a Movement-Maker rooted in:

• Reflection
• Rhythm
• Realness

Here’s what that means for me:

• 1 long-form reflection per week (like this)
• 1–2 short-form sparks drawn from real life
• My team builds the system around my rhythm

This is how I finally show up consistently, strategically, soulfully.

This isn’t extra work. It’s just an extension of my life.

Final Thought

I don’t want to impress. I want to document the tension I live in—and share the clarity.

That’s where movement lives.

I’m not just building Structure. I’m igniting a movement—around the ideas, patterns, and growth that are changing how people live, work, lead, and grow.

And it starts by showing up. Not with polish. But with presence.

Let’s build it in public. Let’s go pro. Let’s make it real.